![]() To top it off, the plane with his cage plunged from the sky in the Arizona desert. While touring, he survived two train crashes, an earthquake, a flood, and an explosion during filming. In this respect, the life of the second lion, named Jackie, was definitely worthy of a Hollywood biopic. The MGM lions not only starred in the logo, but also worked on studio ads, which meant they had to do a lot of promotional tours. ![]() A sound recording session: creating the soundtrack for the bumper ![]() Those guys even had personal coaches, who sometimes had a hard time getting them to roar like a real wild beast. All were descended from the families of cinematic lions, whose ancestors had starred in films. Leo, as well as his predecessors in the role, were not wild predators from the savannah. Some time later, the soundtrack became an integral part of the logo it was only much later that the video we’re all used to seeing, the one with the lion roaring twice, became the standard. The studio used a phonograph to record a lion’s roar and played it in cinemas simultaneously with the video. However, at first, the sound was separate from the image. The logo was originally created using the picture-in-picture technique: a still image of a film vignette reading Ars Gratia Artis (“Art for art’s sake”) embracing a moving picture of a lion.Īs this originally happened in the age of silent films, it was not until 1928 and the start of the talkies that the lion began to roar. And that’s why a lion was selected as the emblem of the Metro-Goldwyn-Mayer film studio. The man behind the logo was Howard Dietz, an MGM public relations manager who was nostalgic about his time at Columbia University and their sports team, whose symbol was a lion. We’ve picked the most famous logos and found out what they mean and how they were created. Such intros have become so familiar that they often get missed or overlooked - but some logos remain great short films on their own with a captivating story behind it. Every movie starts with a сhain of logos - it might take up to a couple of minutes to credit all the studios and production companies that helped make the picture.
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